INART 001 Lecture Notes - Lecture 1: Visual Hierarchy
Document Summary
Form the visual building blocks of an image (ex. Content message, narrative, storyline, artist"s intent art is subjective. Focal point area in an image where the eye goes to first; most visually intense / dramatic. The focal point controls how an image is read. Prismatic color color in its purest form, most intense. Muted color with middle range of saturation. Chromatic gray lowest level of saturation, the most present in nature (ex. Binocular perception (vs monocular) seeing with two eyes. Visual proportion creating form in relation to scale.
