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Class Notes for Marketing at Pennsylvania State University

Marketing
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MKTG 342 Lecture 1: MKTG342 Exam 1 Outline

A. Marketing Metrics a. Brand awareness (classic): higher awareness...

Marketing
MKTG 342
Yifan Zhang
MKTG 342 Lecture 2: MKTG342 Exam 2 Outline

1) Statistical Distribution a) Discrete distribution: often used fo...

Marketing
MKTG 342
Yifan Zhang
MKTG 330 Lecture 2: MKTG330 Exam 2 Outline

1) Memory and Understanding a) Implicit and explicit memory i) Impl...

Marketing
MKTG 330
Dave Winterich
MKTG 330 Lecture 3: MKTG330 Exam 3 Outline

1) Attitudes a) What are attitudes: how much we likedislike somethi...

Marketing
MKTG 330
Dave Winterich
MKTG 330 Lecture 4: MKTG330 Final Exam Outline

1) Decision Making 1: Need Recognition and Search a) Consumers as p...

Marketing
MKTG 330
Dave Winterich
MKTG 330 Lecture 1: MKTG330 Exam 1 Outline

I. Introduction A. What is the goal of any business? To stay in bus...

Marketing
MKTG 330
Dave Winterich
Customer Behavior

Customer BehaviorWednesday September 10 2014136 PMConsumersAll indi...

Marketing
MKTG 221
Fred Hurvitz
Marketing Environment

Marketing EnvironmentTuesday September 2 2014102 PMHouse Cleaning T...

Marketing
MKTG 221
Fred Hurvitz
1st Week

1st WeekMonday August 25 20141006 AMWatch all 3 videos on ANGELFini...

Marketing
MKTG 221
Fred Hurvitz
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
All Professors
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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