Filter By
Filter Reset
Semester
Class Notes (976,659)
US (378,713)
PSU (5,376)
MKTG (12)

Class Notes for Marketing at Pennsylvania State University

24HR Notes

The notes you need. Available 24 hours after each lecture.

MKTG 440 Lecture 1: MKTG440 Exam 1 Outline
Premium

Introduction to Services January 17, January 19, January 22, Janua...

Marketing
MKTG 440
Fred Hurvitz
MKTG 440 Lecture 2: MKTG440 Exam 2 Outline
Premium

Marketing Research and Info Systems Feb 12, Feb 14 1. Marketing in...

Marketing
MKTG 440
Fred Hurvitz
MKTG 440 Lecture 3: MKTG440 Exam 3Final Outline
Premium

Service Standards 326 1. Service standards: based on the most impo...

Marketing
MKTG 440
Fred Hurvitz
MKTG 342 Lecture 1: MKTG342 Exam 1 Outline

A. Marketing Metrics a. Brand awareness (classic): higher awareness...

Marketing
MKTG 342
Yifan Zhang
MKTG 342 Lecture 2: MKTG342 Exam 2 Outline

1) Statistical Distribution a) Discrete distribution: often used fo...

Marketing
MKTG 342
Yifan Zhang
MKTG 330 Lecture 2: MKTG330 Exam 2 Outline

1) Memory and Understanding a) Implicit and explicit memory i) Impl...

Marketing
MKTG 330
Dave Winterich
MKTG 330 Lecture 3: MKTG330 Exam 3 Outline

1) Attitudes a) What are attitudes: how much we likedislike somethi...

Marketing
MKTG 330
Dave Winterich
MKTG 330 Lecture 4: MKTG330 Final Exam Outline

1) Decision Making 1: Need Recognition and Search a) Consumers as p...

Marketing
MKTG 330
Dave Winterich
MKTG 330 Lecture 1: MKTG330 Exam 1 Outline

I. Introduction A. What is the goal of any business? To stay in bus...

Marketing
MKTG 330
Dave Winterich
MKTG 221 Lecture Notes - Fall 2014, - Wwho, Social Class

Customer BehaviorWednesday September 10 2014136 PMConsumersAll indi...

Marketing
MKTG 221
Fred Hurvitz
MKTG 221 Lecture Notes - Fall 2014, - Social Forces, Oligopoly, Swot Analysis

Marketing EnvironmentTuesday September 2 2014102 PMHouse Cleaning T...

Marketing
MKTG 221
Fred Hurvitz
MKTG 221 Lecture Notes - Fall 2014, - Marketing Mix, Customer Relationship Management, Procter & Gamble

1st WeekMonday August 25 20141006 AMWatch all 3 videos on ANGELFini...

Marketing
MKTG 221
Fred Hurvitz
Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit