MKTG 221 Lecture Notes - Marketing Mix, Customer Relationship Management, Procter & Gamble
Document Summary
Not just the physical product but everything offered in the exchange from ideas to warranties: place: refers to how goods and services actually get to prospective customers for sales consideration and eventual consumption. Physical distribution: price: refers to the amount of consideration a buyer must exchange in order to purchase a product. Various tools can be used individually or in combination: Visual presentations: the evolution of marketing, the production era. The period in early american history where we were forced to produce most goods and services for ourselves and to a lesser extent, others, taking into consideration the smaller community aspect. The industrial revolution in the later half of the 1800s led to increased productivity that led to major manufacturing on a large scale basis changing individual production to massive sales for others. Self sufficiency was less dire so the major points were to produce and distribute in quantity. production technology from the past era.
