PSYCH 221 Lecture Notes - Lecture 16: Transactive Memory, Deindividuation, Social Loafing
Document Summary
Psych 221 lecture 16 group influence. Depends on others: watching you (your efforts are their focus, you are part of their group. Depends on task: simple or complex. Individual efforts can be evaluated (people are watching you) Heightened sense of alertness, evaluation, apprehension arousal. Cockroach studies: ran faster on simple task and slower on more difficult task. Hurts performance on easy tasks (social loafing) Groups can help hard tasks: alleviate pressure, possibly more knowledge than individuals, transactive memory: combined memory of two people is more efficient than one person, often need more than one person to do all the work. Groups promote sense of i won"t get caught . Deindividuation: loss of a person"s sense of individuality and a reduction of normative constraints: decreases accountability. Increases obedience to group norm and decreases awareness of the self (lack of self-awareness) Halloween study on deindividuation: 1300 children on halloween night.
