PSYCH 414 Lecture Notes - Statistical Inference, Murder Of Kitty Genovese

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28 Jan 2014
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Social psychology (as with all academic disciplines) is cumulative. Social psychologists use their personal experiences to generate ideas. Ethnography researcher observes a group from within tries not to influence the behavior of the group. Trained observers unobtrusively watch subjects from outside use a coding scheme to record behavior. Archival analysis examine accumulated documents of a culture. Pluses and minuses pluses often the easiest way to gather information (sit there, watch and record) Minuses some behaviors are hard to observe the observer can"t always be unobtrusive. Systematically measuring the relationship between two or more variables. Observe behaviors and see how they relate to other variables. Positive correlation indicates that as one variable or interest increases, the other increases. Negative correlation indicates that as one variable or interest increases, the other decreases. Very small plus or minus or zero correlation indicates that the two variables have no predictable relationship. Suppose correlation between watching violent tv and aggression is . 30.

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