Class 6 – 01/31/12
Chapter 4 - Social Perception
We have an endless fascination with other people
– Assumption is that people are trying to be accurate in understanding other people
– How do they do so?
– What info do we use and how to we use it?
– 6 Major emotions:Anger, Fear, Disgust, Surprise, Happy, Sad
Implicit Personality Theories
– Another type of schema
– Fill in the blanks by grouping personality traits together
– Eg: people that look emo / gothic,ARE YOU rednecks, etc.
– Implicit – Something that is activated automatically
From acts to dispositions
– We want to know whats inside other people (feelings, motives, dispositions)
– How do we figure this out?
– How do we explain the causes of other people's behavior?
– Why is it important to do so?
– Attributions to internal vs. external factors
– Internal: its about you and your choices
– External: its about something that may be outside of your control
Harold Kelly's Covariation Model
– Look at the characteristics of a particular behavior, at a particular time, and compare it with
what you know about previous examples.
– You can make attributions to the actor
Need 3 things:
1) How does the actor's behavior toward a stimulus compare to other people's behavior toward that
2) How does the actor's behavior toward a stimulus compare to his or her behavior toward other
3) Is the actor's behavior always the same toward that stimulus? Consensus Information: to what extent do other people behave the same way toward the same
Eg: Joe kicked a dog. Why? Maybe its a mean dog and it attacks people.
Distinctiveness Information: To what extent does the actor behave the same way toward other
Eg: Joe only kicks Fido and not other dogs– high distinctiveness
Consistency Information: Does the actor behave in the same way toward that stimulus, at different
times and in different situations?
Eg: Does Joe always kick Fido, or only sometimes? If always, then high consistency.