COMMRC 0300 Lecture Notes - Lecture 9: Jab, Mass Media, Psy
24 Dec 2017
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To understand where we are, we must understand where we"ve come from. Three proofs or means of persuasion advil advertisements showcasing a medical professional". Buying mj sneakers b/c mj has great credibility. Pathos emotion that the speaker can create in the audience, choosing words w/ connotations that will evoke certain emotions. The latter b/c it gets you to feel! Logos logic itself; bulk of the argument; presenting facts and advocating for the legitimacy of the argument. Rhetoric remains the primary focus until early 1900. 1920s 1940s: radio and tv expand interest in communication. First radio station was in pittsburgh [11/2/1920] Both the use and deterrence of propaganda. Rhetoric branches off into two different studies: yale studies (hovland, janis, kelly) Organization of message (primacy vs. recency) [logos] talking about state budget from: state -> city -> university of pittsburgh. Build the case & then end w/ how it is going to apply to the audience.
