BUSSPP 0020 Lecture Notes - Lecture 4: American Marketing Association, Supply Chain, Relationship Marketing
Document Summary
Overlap may be negotiable: product, an offering by one party to a transaction that can satisfy a need of their other party to the transaction, old views: involves goods/services, contemporary view of types: c. i. Information: offers structured sets of data and other material c. i. 1. Experiences: offers are constructed of multiple goods and services organized to create a particular feel c. ii. 1. Events: offers specific time based occurrences; often constructed by a combination of goods and services c. iii. 1. Places: offers physical locations or location"s of facilities and amenities c. iv. 1. Ex: shooting a movie in pittsburgh/ advantages of moving your firm to ireland c. v. properties: offers rights of ownership to real (physical but not moveable) or intellectual property c. v. 1. Persons: offers the rights to the time and activities of an individual c. vi. 1. Organizations: offers benefits of joining a specific firm, association, or institution c. vii. 1. Ex: how universities and clubs present themselves to be a great place for students c. viii.
