ENGL 10400 Lecture 1: 9:10

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Monday, September 10, 2018
-All essays must have titles !
-Do not use “you” / “your” / “we” / “we’re” (Informal!)!
-Do not use contractions !
-Keep the use of “I/me” very minimal !
Rhetoric (three parts): to influence one’s attitudes/beliefs/actions !
Audience !
Purpose !
Voice !
Rhetoric = the art of persuasion
actions !
Three CLASSICAL WAYS (classical rhetoric) !
Ethos—expertise !
I am considered an expert! I!
I know about the flu shot…I am a nurse!!
Logos—logic, facts # # !
90% of people who got the flu shot didn’t get the flu!
Pathos—weakest—appeal to emotion !
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