COM 31800 Lecture 6: 01242019
28 Jan 2019
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Document Summary
How would you : you are the property manager of a retirement center for senior citizens. Most of the seniors who live there are between 65-85 years of age. In order to get the best price, all the units in the complex must be upgraded at the same time by the same company. Thus, you need to convince all the residents to pay for the upgrade at once, not just a few: you are addressing the group in a large meeting room with most of the residents in attendance. Features of credibility: receiver-based construct: credibility is in the eye of the beholder, value assigned to the source resides in the receiver, not the source, multidimensional construct: credibility is a composite of source characteristics, ex. What makes someone a good student: credibility is situation specific, contextual in nature, credibility is dynamic: it can change over time, sometimes even suddenly, ex.
