COM 11400 Lecture 1: COM 114 - Audience Analysis
25 Jan 2018
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Document Summary
Identification: process of expressing ideas and beliefs that you and your audience share. Word selection is very important and related to the identification process. Demographics: traits that describe your population or audience. Age - allows us to predict basic concerns they may have, what events they have experienced. Sex and gender - topics can be adapted so they are relevant to both males and females. Geographical location - characterize individuals with certain traits. Group affiliation - speaker must respect differences and approach their presentation in a way that respects diverse views and opinions. We cannot use this process by itself as it leads to stereotyping. Psychological factors: understanding why audience members are there, what they think about your topic, and how motivated they are about your material. Audience attitudes: individual"s evaluation of an object, event, person, policy, etc. Express how positively or negatively you feel about something. Values: ideals that we hope to achieve and underlie specific.
