STC 101 Lecture 5: Ethics
13 Dec 2017
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Document Summary
Ethics: difference between right and wrong, thinking morally, how our opinions are guided, things we value, learned from our environment, culture, how we were brought up, turns into the goals we have, build character. Absolutist: difference between right and wrong. Existentialist: situational, more flexible and reasonable. Situationalist: what will be best, longterm effects. Prssa: published code for pr professionals to follow, standards you must follow to be ethical in the industry, the universal accreditation board, the international association of business communicators. Professionalism: high standards, work in the best interest of their publics and clients, must have trust of organization. Relationship management: objectivity versus advocacy, either/or question, using management mentality, utilitarian, ethical relationship between organization and public. Behavior has to go from management to entry level positions: all employees must understand the ethical standards, must check up on the ethical requirements of company.
