STC 101 Lecture Notes - Lecture 5: Transmedia Storytelling
3 Apr 2018
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What is trending today: hashtags, observances, holidays, conflicts. What is social media: collective of online communication channels that enables users to create and share content and participate in community based input, interaction and collaboration. Types of content: editorial-- opinion or fact, typically objective or unbiased, commercial- paid content, intend to change attitude or behavior, lines between both are blurring. Intended to sell: or trying to get image across, traditional has gone social. Interactive magazine: co creation of content and meanings, organizations producing content but others are creating content. If they don"t see how (cid:271)oth are doing they might miss the mark. Content calender: day, time, venue, category, written copy of the post, notes. Important: harness influencers, sports, music, food, product or your organizations word out (review, do research. For fashion and high profile produ(cid:272)ts, (cid:272)ele(cid:271)rity (cid:271)loggers work well . Super bowl had 24 million tweets in 2013: 27. 6 million in 2017 with #sb51.
