STC 201 Lecture 1: STC 201 -1 Notes

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Types of newsletters: association newsletters, help a scattered membership with common interest keep in touch, profit and nonprofit associations and trade associations publish newsletters for their members. Objective**: reflect and be honest intent of your publication, raise level of awareness by management policies among all employees, make sure its measurable, make sure the info is enough. Newsletter articles: most are journalistic style, straight and feature stories, formal or informal you can change your writing, handled in house but the production may be done elsewhere depending on budget. Lengths from digest articles of less than 100 words to longer articles of 600 words: no need for pyramid style because already of length. Jumps links to website for more info: link to facebook, youtube, twitter (xyz, entertainment, something one will find amusing. Look at other publications and look at what people are reading: what is interesting to them, pull content from audience interest.

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