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Class Notes for Marketing at Rochester Institute of Technology

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MKTG 410 Lecture 13: keywords in AdWords
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Marketing
MKTG-410
Raj Murthy
MKTG 410 Lecture 19: return on adwords
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Marketing
MKTG-410
Raj Murthy
MKTG 410 Lecture 12: budgets and bidding
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MKTG-410
Raj Murthy
MKTG 410 Lecture 11: GDN
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Marketing
MKTG-410
Raj Murthy
MKTG 410 Lecture 17: quality score
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Marketing
MKTG-410
Raj Murthy
MKTG 410 Lecture 16: DKI
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Marketing
MKTG-410
Raj Murthy
MKTG 410 Lecture 15: writing text ads
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Marketing
MKTG-410
Raj Murthy
MKTG 410 Lecture 18: ad rank
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Marketing
MKTG-410
Raj Murthy
MKTG 410 Lecture 14: longtail keywords
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Marketing
MKTG-410
Raj Murthy
MKTG 410 Lecture 1: consumer behavior
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MKTG-410
Raj Murthy
MKTG 410 Lecture 3: offsite analytics
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MKTG-410
Raj Murthy
MKTG 410 Lecture 2: introduction to web analytics
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MKTG-410
Raj Murthy
MKTG 410 Lecture 5: beware the metrics
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MKTG-410
Raj Murthy
MKTG 410 Lecture 7: understanding search marketing
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Marketing
MKTG-410
Raj Murthy
MKTG 410 Lecture 9: campaign type and structure
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Marketing
MKTG-410
Raj Murthy
Business Administration
BUS 343
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Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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