11:067:330 Lecture Notes - Lecture 21: Pet Food, Cat Food, Vitamin Deficiency
21 Jul 2017
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Document Summary
Population of dogs and cats in us is constantly growing. In 1999 >58 million dogs, >72 million cats. Almost 16% of us population owns a pet industry of these animals is large. Pet food industry has sales of ~8 billion/year in us alone. Grocery stores account for ~70% of that, another 5% sold at veterinary offices. 90% of pets fed commercially manufactured diets; over 15,000 different feeds available. ~3000 manufacturers of pet foods: purina = >20% of all pet food sales. Pet foods consume the second largest shelf space in grocery store (cereals = first) 5 basic types of foods available: each more $ than the next (1) generic store brands. Use variable ingredients and sometimes lack quality control. Study found that generics may be deficient in nutrients, not meet nrc requirements, etc (2) popular most pet food sales (such as purina, alpo, pedigree, etc) Available at grocery stores, are nutritionally balanced, and fairly cheap.
