04:189:101 Lecture Notes - Lecture 1: Human Behavior, Human Communication

• School: Rutgers University
• Department: Communication and Informatio
• Course: 04:189:101
• Professor: Jenny Mandelbaum

Document Summary

Introduction to communication 101 04:189:101:01 9/13/18. Example of native/personal theories would be family photo, etc. What do native/personal theories allow us to do: describe, explain, predict, control. Some characteristics of native/personal theories: personal/native theories are based on experiences, taken for granted, private (often not voiced or expressed, stable (often hard to change) 5 second rule we do(cid:374)"t (cid:449)a(cid:374)t to (cid:449)aste food that has (cid:271)ee(cid:374) dropped a(cid:374)d pi(cid:272)ked up under 5 second. What makes this a scholarly study of the five second rule: validity checked scientifically, based on systematic observation and testing, questioned/studied, public, validity, reliability, utility, subject to modification. Native theories about communication (cid:862)good(cid:863) (cid:448)s (cid:862)bad(cid:863) (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) Co(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) field theor(cid:455) : (cid:862)watzla(cid:449)i(cid:272)k(cid:863), (cid:862)bea(cid:448)i(cid:374)(cid:863) a(cid:374)d (cid:862)ja(cid:272)kso(cid:374)(cid:863) Message: symbol or collection of symbols that has meaning or utility. Symbol can be words, images, signs: message reception: process of interpretation, process of interpretation- how we attend to, attach significance to and use messages.