04:189:102 Lecture Notes - Lecture 11: P. T. Barnum, Edward Bernays, Standard Oil

• School: Rutgers University
• Department: Communication and Informatio
• Course: 04:189:102
• Professor: Thelandersson

Document Summary

Public relations refers to the total communication strategy conducted by a person, a government, or an organization, with the intention of reaching and persuading an audience to adopt a point of view. Public relations vs. advertising: message fixity & scope, time lapse, level of directness, object of interest. Controlling competition - the at&t model: vote buying, third party editorials, textbook writers, company managers as community leaders. Pr: a short history - 1900s: reporters and muckrakers investigate; citizens become media literate; changing public attitudes toward big corporations, ivy lee, edward bernays - engineering consent . Ivy ledbetter lee aka poison ivy : honesty & directness, one of the first pr firms, pennsylvania railroad - first press release, standard oil company (john d. rockefeller) - 1914: photo opps; fact sheets. Edward bernays: first to apply psychological and sociological research findings in pr practice.