04:189:101 Lecture Notes - Lecture 32: Social Presence Theory, Jargon, National Amusements

• School: Rutgers University
• Department: Communication and Informatio
• Course: 04:189:101
• Professor: Linardopoulos

Document Summary

A source sends a message through a medium to receiver, producing some effect. Mass medium: technology that carries messages to a large number of people. Mass communication: process of creating shared meaning between mass media and. Represents feedback by dotted line labeled inferential feedback - indirect rather. Feedback is not given immediately than direct. Synchronicity : how long it takes for a medium to transmit feedback to the receiver. Interactivity : degree of interaction and control over message content and timing. Social presence : how personal, sociable and warm the process of com appears to be. As new com technologies develop the decision about the best way to send a message becomes more complex. Refers to information carrying capacity of the medium. The more ambiguous the message is, the richer the medium should be. One way vs two way information exchange. Adjust or tailor the interaction based on feedback.