Lecture #8—February 18 , 2014 th 02/18/2014
a. #2 Pencil
b. Student ID
c. Know RUID Number
d. Minilecture is available online (see lecture)
e. Review Sessions
i. Tonight in the Main SCI building.
II. Communication Breakdown?
a. Chicken Dinner (See handout)
i. Communication Background doesn’t adequately explain what goes wrong here
1. It’s a native theory
2. What explains it?
a. Features of the communication iceberg.
III. Intro to CQ#5
a. What are the hidden and often taken for granted complexities of the
IV. Visible Aspects of Communication Process
a. Only 10% of communication
i. Something that stands for or represents something besides itself
1. Traffic Lights
iii. Symbolic Value 1. Arbitrary relationship between the symbol and the thing it represents
iv. Symbols are very powerful, and seem real
i. Any type of material that gives communication permanence and portability
1. Printing in any form
iv. Lets communication survive
V. Invisible Aspects of Communication Process
i. How does it get made?
1. Symbols and referents are arbitrarily paired
1. Word creates image in head
2. Meanings are negotiated
3. Human create meaning
ii. Social Process
a. South Park an meaning making as a social process
i. The kids change the meaning