04:189:101 Lecture Notes - Lecture 8: Mph Group, Clifford Geertz, List Of Newspapers In Greece

• School: Rutgers University
• Department: Communication and Informatio
• Course: 04:189:101
• Professor: All

Document Summary

2 27 14: part 2 of cq#6, roadmap, 1. review, 2. What do we mean by culture: 8. How do you get to know a culture: review, eye of the storm documentary, basic processes of perception. Perception started to believe it: different views of reality. Comm is treated be interchangeable (pg 31 32: factor variable of larger process/question, prioritizing, increasing, effective question of amounts, comm as collection of bits. Persons situated within (pg 32: comm process builds/constructs different components, receiver influences, maslow"s hierarchy of needs. Self-actualization: message influences, organization how message is constructed. Recency component but at end: novelty. Choice of words: condom commercial, loftus (1970s) Role of language & how people perceive world. Yes 72: source influences, physical & social attractiveness. Physical attractiveness of message: credibility & authoritativeness. Motivation & intent: what does sender get out of it, technological & environmental influences, technology. Graphy = writing: thin description description of behavior: no interpretation, thick description interpretation of behavior.