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Lecture 7

Lecture 7 Notes

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Communication and Information
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2 – 25 – 14 • Part 1: Overview of Discipline and some of its Key Concepts & Debates • Part 2: Building Blocks of Comm Process o Message reception, nonverbal cues, language & verbal cues, culture, self & identity • Roadmap: o 1. What is nature of reality? o 2. Intro to CQ #6 o 3. “The Eye of the Storm” • 1. What is the nature of reality? o If a tree falls in the forest and nobody hears it, does it make a sound? o Material reality – based on possibility of physical observations that are somehow independent of human observation o Social reality – holds that there is not other reality than the one that we can observe with our human senses  Given shape by comm  Comm creates social reality • 2. Intro to CQ#6 o How do the comm process & our perception of reality mutually influence one another? (Message Reception) • 3. “The Eye of the Storm” (1970) o Discrimination and prejudice is from our own social reality o Selective attention  Kids listened because it was their teacher  Put collars on  Added value to arbitrary traits  The things they were doing wrong was because of eye color o Believed the prejudice o Behaviors & relations
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