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04:189:101 (73)
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Lecture 5

Lecture 5 Notes

6 Pages
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Department
Communication and Information
Course Code
04:189:101
Professor
All

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2 – 11 – 14 • Roadmap: o 1. Review o 2. Wrapping up the models o 3. Big picture: Evolution of Models o 4. Intro to CQ # 4 o 5. Comm in the wild o 6. Comm modes • 1. Review o Aristotle  Giving speeches/persuading/monologue speech  One-way model  No attention to interference/noise/anomaly o Lasswell  Introduction of channel/medium o Shannon & Weaver  Most influential of all  How does it go through circuit? • Transmitters – decode/encode  Intro to noise/attention to anomaly o Schramm  Field of experience • People from different experiences can understand each other better  Noise understood when experience isn’t shared o Katz & Lazarsfeld  Two-step flow • Mass media & interpersonal level o Info goes through mass media level but persuasion actually happens at interpersonal level • 2. Wrapping up 8 models… o Westley & MacLean  Multiple influences in comm process  Ex: Journalism staff • A = reporter at crime scene • Solid lines = evidence/msgs being taken in • C = editor • Dashed line = feedback/potential msg • B = readers of newspaper  Signals & potential msgs • Signals = cues that may/may not pick up  Process begins with msg reception  Circular model, via feedback • Not one-way OR two-way  Research context = journalism (1955) o Frank Dance  Emphasis on role of time (introduction) • As time progresses, comm moment unfolding • Moments are never gonna happen again  Comm = dynamic, evolutionary; always in motion  Neither one-way/two-way • Helical/spiral • Not only MSG that changes in comm process, but whole communicative EVENT as a whole • Accommodate for anomaly through time because everything constantly evolving • Research context = comm (1967) o Watzlawick, Beavin & Jackson  Comm event – overtime, ppl, sending a bunch of msgs at same time  Individs function as sender and receiver at same time (INTRO to two- way)  “One cannot not communicate”  How meaning of msgs & actions is shape in collaboration between sender & receiver  Downplay role of intentionality  Two-way, interactive  Research context = psychology • 3. Big picture: Evolution of Models o How do models address MS≠MR  Shannon & We
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