Class Notes (809,046)
United States (313,416)
04:189:101 (73)
All (22)
Lecture 4

Lecture 4 Notes

5 Pages
Unlock Document

Rutgers University
Communication and Information

2 – 6 – 14 • Roadmap: o 1. Review (all very simple review from last class) o 2. Thinking about paradigms and models of comm o 3. Intro to CQ #3 o 4. 8 Models of comm process • 2. Thinking about paradigms and models of comm o What influenced our choices of components in our model/theory of ordinary conversation?  Our experiences with requests and people we know  Our overall outlook or worldview of comm • Different than personal theory o What influences comm models?  Paradigms – a broad framework (or worldview) that guides the work of scholars over a long period of time as they conduct research and develop specific theories (Thomas Kuhn) • Like your underwear – foundation you put everything else on top of • Batman – utility belt – native & scholarly theories are tools that go on utility belt  Paradigms influence theories and models: • What ought to be studied • How these studies ought to be conducted • Theories that are later constructed o What is an anomaly?  An inconsistency or discrepant observation that challenges the paradigm o Paradigms in science and business  Ex 1) Paradigms in science • Newtonian physics – “There is nothing new to be discovered in physics now. All that remains is more and more precise measurement” (L. Kevin, 1900) • Einstein’s relativity (1905) – anomaly o Replaced Newtonian’s mechanics o Now…new things people were thinking about • Geocentric cosmology o Copornicus – Earth at center of galaxy and everything revolves around Earth • Heliocentric cosmology – anomaly caused it o Galileo – 1610 – sun at center and planets rotate around it  Ex 2) Paradigms in business • Swiss watch makers – Prior to 1970s o Had 60% of the watch-making market o 50,000 watch makers in Switzerland • Anomaly – Quartz technology caught on outside Switzerland • Swiss watch makers – in late 1980s o 10% of watch-making market o Less than 6500 watch-makers in Switzerland o Didn’t adapt new Quartz technology o Paradigms and Anomalies in Comm Studies  Comm paradigms • Info transmission  S > M> R = E o S – sender o M – message o R
More Less

Related notes for 04:189:101

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.