04:192:200 Lecture Notes - Lecture 14: Scapegoating, Consubstantiation, Enthymeme

• School: Rutgers University
• Department: Communication
• Course: 04:192:200
• Professor: Craig Scott

Document Summary

Refers to the use of available means of persuasion, typically involving language. Have both positive and negative connotations. (cid:1) Wide range of models and devices used to: Study/understand the use of rhetoric by others. (cid:1) (cid:1) (cid:1) (cid:1) Communicators must use a number of proofs . (cid:1) Three artistic proofs: logos: focused on content; logic/evidence/ rationality. Pathos: emotional appeal: ethos: character of the speaker (trust, moral character, goodwill, qualifications, etc. (cid:1) (cid:1) (cid:1) Syllogism: deductive 3-part argument: major premise: (ex: politicians are deceitful), minor premise: (ex: governor z is a politician), conclusion: (ex: governor z is deceitful). Enthymeme: syllogism whose function is rhetorical persuasion (bitzer) Audience fills in missing premise or conclusion. Audience is more persuaded when they can participate in this way. (cid:1) 5 characteristics of effective communication: invention: discovery of appropriate ideas/topics. (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) Deliberative, forensic, and epideictic speech genres: arrangement: structure/organization, style: use of speech devices to better persuade.