04:192:365 Lecture Notes - Lecture 4: Times New Roman, Exxonmobil, Walmart
24 Sep 2018
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Before you begin, organize your material: list the key points of the release, in order of importance. Determine which ones would be better understood by including an additional fact or two from your own research: determine what the news is. You should be able to state it in a simple phrase. It is the overarching essence of the news release: most important directions to follow, news release style. It is not a sales brochure, it is a cold statement of fact. (except for the quote more later: added content. A very important part of the assignment is that you do a little research on your own and insert additional facts at various places in the release to give it more depth and context. This makes the release more informative and useful to the media. Target, or energy for exxonmobil or the current value of wal-mart stock.
