04:192:300 Lecture Notes - Lecture 4: Operationalization, Operational Definition, Cartoon Violence

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Designing research: exploration, conceptualization, choose method, operationalization, population, collect the data, analysis and application. Observation is the foundation of scientific research. Careful deliberate observations of the world to describe objects, events, processes, and behaviors. Conceptualization = the process by which we take abstract, fuzzy concepts and define them in more specific, precise ways. What you can see and record for yourself. Constructs: how we measure what we can"t see. When we call these constructs, we"re calling attention to the fact that we are placing names and definitions on things that do not exist free from human interpretation. Constructs help define our concepts by mutual agreement. Constructs may not be real, but they help up study things that are real. Law of parsimony: keeping things as simple as possible. However, when in doubt, collect more information rather than less. Example: did you vote in the last election or. On a scale of 1-4, how important is your national identity .

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