01:220:102 Lecture Notes - Lecture 12: Monopolistic Competition, Marginal Cost, Oligopoly

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17 May 2018
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1. Introduction
1. Basic Concepts
1. In the long run:
1. monopolistic competition will be inefficient mainly due to excess
capacity
2. tendency for zero economic profits at average total cost equals
profit maximizing level of output
2. Allocative Inefficiency
1. identified by P > MC (price > marginal cost)
2. tendency to price thing at a higher level than the costs to produce
additional units
3. Output level restricted in order to maximize profits
1. optimal at MR = MC
1. results in higher price and less output in the long run
4. Stronger barriers to entry under oligopoly than under monopolistic
competition
5. Monopolistic competition characterized by:
1. non-price competition
1. advertising
2.
3. unique products
4. warranties
5. coupons
6. appeal to brand or store names
2. differentiated products
3. innovation
4. large number of buyers and sellers
5. few barriers to entry and exit
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01:220:102 Full Course Notes
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