01:377:140 Lecture 3: week3
31 May 2016
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Document Summary
Definition: the direction given to the setting or structure in which physical activity is offered to the client. Takes a certain type of personality to manage this business: aggressive, organized, leader, type a. The logistics or actual sport or physical activity itself. Ex- tennis, jogging, golf, special event etc. Recognizes that there is an exchange of money for goods/services provided. To understand the depth of sport management, we need to recognize that sport can take on various roles. Sport as an activity- focus on leadership and organization of sport in its true form. Sport as a modality- uses sport/fitness/physical activity as a means to an end. Focus is not on the product or specific service but rather the delivery of the service. The fees charged increase with level of service. Sport or activity is a small component in a larger enterprise. Variety of activities take place in which sport is just one tenant in the same location.
