33:620:301 Lecture Notes - Lecture 11: Integrated Marketing Communications, Customer Relationship Management

• School: Rutgers University
• Department: Management and Global Business
• Course: 33:620:301
• Professor: D Hamilton

Document Summary

I instructor contact information: ccm email: smiller2@ccm. edu, ccm phone: [phone], dept. Phone: [phone]: office: building and room number: cohen hall ch204. This is an introduction to basic principles and practices in marketing. The course provides an overview of the field of marketing in areas of consumer behavior, marketing management and channels of distribution and emphasizes the growth of the marketing concept. Quizzes - 300pts (given in class, not announced, no make-ups allowed). Ccm email policy: all email communications between students and faculty should be accomplished using ccm faculty and ccm student email accounts. Addresses are listed in the directory at the bottom of the ccm web site home page at www. ccm. edu . Students can access their ccm email accounts by clicking on the student email link at the center of the ccm web site home page. Ccm academic policies: ccm academic policies may be viewed on the college web site at: http://www. ccm. edu/academics/policies. aspx or in the ccm college catalog.