33:620:492 Lecture Notes - Lecture 3: Training And Development, Value Chain, Private Label
30 Mar 2016
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3 analyzing the internal environment of the firm. The excess of what the customer is willing to pay (revenue) over a irm"s costs: firms with an advantage in value creaion typically achieve above-average returns. Generic aciviies in the value chain: primary aciviies. Steps in value chain analysis: map key aciviies of a irm against generic aciviies (i. e. , inbound logisics, operaions, etc. , assess: Degree to which aciviies are providing value. How value can be realized by linking aciviies within the irm, and between the irm and third paries: outcome of analysis: High value aciviies: invest, strengthen, defend, consider private label. Value in the value chain: to be a source of compeiive advantage, a resource or capability must allow the irm to: Perform an acivity in a manner that provides greater value than compeitors, Perform a value-creaing acivity that compeitors can not perform. Beneits of value chain analysis: the potenial payof from value chain analysis can come from:
