33:620:301 Lecture Notes - Horizontal Integration, Laundry Detergent, Job Satisfaction
8 Apr 2014
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Managing growth and new enterprises: robert mondavi. Started out buying best grapes and making premium taste and premium price wines. This established his name but would not allow him to expand. Started working with local growers in napa valley, ca to improve grape quality: causes for interest in corporate entrepreneurship. Increase in wanting to do your own thing . Corporate entrepreneurship is entrepreneurial action within an established organization. Distinction lies in 8 dimensions: strategic orientation. Refers to those factors that are inputs into the formulation of the firm"s strategy. Strategy of entrepreneurs is driven by the presence or generation of opportunities for new entry and is less concerned about the resources that may be required to pursue such opportunities. Resources do not constrain, whereas managerial firms have a strategy that involves using resources efficiently: commitment to opportunity have a commitment to taking action on potential opportunities and pursing opportunities rapidly.
