01:830:333 Lecture Notes - Lecture 25: 18 Months, Casual Dating, Sexual Intercourse

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Class 24- Media
MEDIA
AVAILABILITY
Media is another surrounding context
Aailailit of edia i oug people’s hoes is greater tha preiousl
thought
Many adolescents view TV, listen to music, or play video games, all in their
bedrooms
The average adolescent spends nearly 7 hours each day using one or more
forms of media
Video exposure went down with age
Audio exposure goes up with agemusic linked to identity
Print exposure is less than an hour for all ages
Video games become less common with age
EXPOSURE
TV: Boys>Girls (Sports: Boys>Girls)
Music: Girls>Boys
Video games: Boys>Girls
Internet: no gender differences
Ethnically: no difference
WHY USE MEDIA
Diversion
Information
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Socializing
Withdrawal- old reason, not deal with the other ppl around
Identity- interact with others like urself
THEORIES OF MEDIA EFFECTS
Uses and gratifications approach- why are using this media medium?
Cultivation: setting the norms
Social Learning theory: monkey-see, monkey-dobandura doll study
Media practice model- incorporates uses and gratification approach
Identity-> motivation->selection->attention->interaction
->evaluation/interpretation->application->incorporation/resistance
->identity
Leisure and the mass media
Media use and adolescent behavior: the chicken or the egg?
Negative media changes -? egatie ehaior
Media body image
Before curvier body was portrayed Now we aim for skinner body
Slow change in the norm
NEGATIVE EFFECTS?
Are these cultivation examples?
AVERAGED EFFECTS
Research shows that
Exposure to violent television does lead to more aggressive behavior
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Document Summary

Exposure: tv: boys>girls (sports: boys>girls, music: girls>boys, video games: boys>girls. Internet: no gender differences: ethnically: no difference. Information: socializing, withdrawal- old reason, not deal with the other ppl around. Theories of media effects: uses and gratifications approach- why are using this media medium, cultivation: setting the norms, social learning theory: monkey-see, monkey-do bandura doll study, media practice model- incorporates uses and gratification approach. Media body image: before curvier body was portrayed now we aim for skinner body, slow change in the norm. So: many teens get sex information from television (most teens have seen online pornography, do tv and movie portrayals distort adult sexual relationships, television couples young, unmarried, uninvolved, pare(cid:374)tal judg(cid:373)e(cid:374)t a(cid:374)d rati(cid:374)gs . It matters when ur younger and stops matters as u get older. Internet usage 12-17 yr olds: she skipped. Possibly good: access to information potential to enhance education.

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