01:830:333 Lecture Notes - Lecture 25: 18 Months, Casual Dating, Sexual Intercourse
Class 24- Media
MEDIA
AVAILABILITY
• Media is another surrounding context
• Aailailit of edia i oug people’s hoes is greater tha preiousl
thought
• Many adolescents view TV, listen to music, or play video games, all in their
bedrooms
• The average adolescent spends nearly 7 hours each day using one or more
forms of media
• Video exposure went down with age
• Audio exposure goes up with age—music linked to identity
• Print exposure is less than an hour for all ages
• Video games become less common with age
EXPOSURE
• TV: Boys>Girls (Sports: Boys>Girls)
• Music: Girls>Boys
• Video games: Boys>Girls
• Internet: no gender differences
• Ethnically: no difference
WHY USE MEDIA
• Diversion
• Information
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• Socializing
• Withdrawal- old reason, not deal with the other ppl around
• Identity- interact with others like urself
THEORIES OF MEDIA EFFECTS
• Uses and gratifications approach- why are using this media medium?
• Cultivation: setting the norms
• Social Learning theory: monkey-see, monkey-do—bandura doll study
• Media practice model- incorporates uses and gratification approach
• Identity-> motivation->selection->attention->interaction
->evaluation/interpretation->application->incorporation/resistance
->identity
Leisure and the mass media
Media use and adolescent behavior: the chicken or the egg?
Negative media changes -? egatie ehaior
Media body image
• Before curvier body was portrayed Now we aim for skinner body
• Slow change in the norm
NEGATIVE EFFECTS?
Are these cultivation examples?
AVERAGED EFFECTS
Research shows that
• Exposure to violent television does lead to more aggressive behavior
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find more resources at oneclass.com
Document Summary
Exposure: tv: boys>girls (sports: boys>girls, music: girls>boys, video games: boys>girls. Internet: no gender differences: ethnically: no difference. Information: socializing, withdrawal- old reason, not deal with the other ppl around. Theories of media effects: uses and gratifications approach- why are using this media medium, cultivation: setting the norms, social learning theory: monkey-see, monkey-do bandura doll study, media practice model- incorporates uses and gratification approach. Media body image: before curvier body was portrayed now we aim for skinner body, slow change in the norm. So: many teens get sex information from television (most teens have seen online pornography, do tv and movie portrayals distort adult sexual relationships, television couples young, unmarried, uninvolved, pare(cid:374)tal judg(cid:373)e(cid:374)t a(cid:374)d rati(cid:374)gs . It matters when ur younger and stops matters as u get older. Internet usage 12-17 yr olds: she skipped. Possibly good: access to information potential to enhance education.