01:830:101 Lecture Notes - Lecture 22: Value Proposition, Psy, Lawrence KohlbergPremium
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Social Psy Terms:
Social Psy – is the branch of psy concerned with the way individuals’
thoughts, feelings, and behaviors are influenced by others. Focus is on the
individual within the group.
Norms - the rules that establish expected and accepted behavior
Person Perception – the process of forming impressions of others.
A belief, a promise, an idea that one product will deliver a better value than
•Social psychology is a diverse field incorporating the study of attitudes and
perceptions, persuasion, and typical behaviors of relatively normal people in
their relationships with others.
–Social psychologists seek to explain why at times compete with each other for
resources while at other times we cooperate, even engaging in altruistic
behavior, accepting some disadvantage to ourselves in order to help others
–What determines whether we’ll cooperate or compete?
Cooperation and Competition:
–It is possible that we learn to cooperate instead of compete because other
members of our community will punish us for not exhibiting some altruistic
•Accepting or denying responsibility toward others
–Bystander helpfulness or apathy
•Why do people fail to intervene sometimes during a crime or accident?
•If you witness a crime, would you report it? If you see someone fall down,
or have their hands full and cannot open a door, would you do anything?
•Bystander helpfulness or apathy
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