B A 350 Lecture Notes - Lecture 11: Reinforcement, Purex, Social Learning Theory

• School: SDSU
• Department: Business Administration
• Course: B A 350
• Professor: B.Chung- Herrera

Document Summary

Operant conditioning: shape behavior via reinforcement & punishment. Operant conditioning via extinction: extinction: weaken behavior by attaching no consequences, alternative to punishment, most effective if used with positive reinforcement, use punishment when there is danger or seriously undesirable behavior (e. g. , unethical behavior) Positive reinforcement principles: (cid:862)(cid:271)eha(cid:448)ior that is re(cid:449)arded gets repeated(cid:863) skinner, rewarding a while hoping for b, do not reward all employees the same, feedback should be immediate. Ba(cid:374)dura"s o(cid:272)ial lear(cid:374)i(cid:374)g theory: learn via observations of other people and then modeling their behavior, observers learn faster, self-efficacy. Personality and learning: i/e: alone vs. with others, n/s: theory, interrelations vs data, practical application, t/f: analysis, logic vs interpersonal involvement, subjective, j/p: organized vs flexible. Goal setting: scmart (not smart, specific, challenging, measurable, accepted, realistic, time-bound, schmart goals motivate higher productivity, consequences of goal setting, increased work motivation and performance, reduced role conflict and role ambiguity, improved accuracy of performance review.