JMS 210 Lecture Notes - Lecture 1: Old Media, Newspaper Circulation, Disruptive Innovation
1 Sep 2016
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Department
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JMS 210
Notes from 8/31
Module 1:
The battle for attention: Mass Media vs. Social Media
What are mass media?
-Newspaper, TV, radio
-There are a few elite producers who create “stuff” consumed by the masses
-Vertical communication :
MEDIA PRODUCERS
CONSUMERS
-Other names for mass media: mass communication, legacy media, traditional
media, old media, main stream media
Why do we use media?
-Cognitive: to get information
-Emotional: to laugh or cry over a movie/tv show
-Personal: to boost self esteem
-Social: to spark interactions
-Escapism: to escape boredom
-Note: these reasons are similar to why we use social media
Declines we have seen:
-Newspaper circulation has declined by more than 30% since 2003
-Advertising revenue and number of newsroom jobs have dropped
-traditional TV viewing is also down
HOW HAS SOCIAL MEDIA CAUSED THESE DECLINES??
-Social media is faster and cheaper
-Social media is interactive/personalized
-Social media gives the ability to share
Disruptive Technology
-Christensen: a technology so different that it allows a new population to access a
product or service that had been in the hands of few
-“disruptive innovation”
Atoms vs. Bits
-eg: 8 track player -eg: iPod shuffle
-big and slow -small, fast, cheap
First Personal Computer
-IBM PC 1981
-Microsoft operatin system
-Apple Lisa 1983
-Apple Macintosh 1984
INVENTOR OF WORLD WIDE WEB: TIM BERNERS-LEE
find more resources at oneclass.com
find more resources at oneclass.com
