MIS 180 Lecture Notes - Lecture 1: Competitive Intelligence, Switching Barriers, Supply Chain

• School: SDSU
• Department: Management Information Systems
• Course: MIS 180
• Professor: T.trzos

Document Summary

Data: raw facts that describe characteristics of an event or object. Business intelligence: collected from multiple sources that analyzes patterns/trends for strategic decision making: suppliers, customers, competitors, partners. Knowledge: skills, experience & expertise with information and intelligence that creates person"s intellectual resources: knowledge worker: individual valued for their ability to interpret/analyze into. Roles & responsibility in mis: chief info officer (cio, chief knowledge officer (cko, chief privacy officer (cpo, chief security officer (cso, chief technology officer (cto) Business strategy: leadership plan that achieves specific set of goals: new products, new markets. First mover advantage: being first to market with competitive advantage. Competitive intelligence: finding out about competitive environment to improve company"s ability to succeed: porter"s five forces method, porter"s three generic strategies, porter"s value chain analysis. Buyer power: buyers affect the price of the item: switching costs: switching phone companies = $, loyalty programs: flier miles to use for free flights (incentives)