WMNST 325 Lecture Notes - Lecture 6: Richard Starkings, Gender Role, Observational Learning

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10 Oct 2016
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Emphasizes how children learn gendered behavior from their environment. Reinforcement: behavior is strengthened when followed by desirable consequences. Observational learning: watching others" behavior and storing it for later us. Media provide gender socialization, contributing to gender schemas. Gender stereotypes are communicated through media representations. Girls/women shown in passive versus active images. Girls/women shown in domestic versus occupational activities. Video games: women/girls underrepresented and when present are hyper-sexualized including sexualized violence. Cognitive developmental theory: children move through a series of stages in their cognitive development and there are concepts they cannot grasp until they have reached the appropriate cognitive stage. Gender schema theory: gender schema information is learned very earlly, and guides the individual in thinking and understanding gender individuals become gender typed using chema. Gender -schematic: less gender-typed; a less-strong or flexible gender schema and less reliance in making sense of the world.

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