ARTH 12A Lecture Notes - Lecture 22: Environmental Art, Campbell Soup Company
6 Jun 2018
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June 6, 2018
“Pop Art & Minimalism” Notes
Reactions/Questions
•
Pop Art
• Still Life #30 by Wesselman (1963)
o Shows middle class lifestyle
o All electric kitchen = modern, move forward
o Development of large grocery stores – intense competition for
consumer dollars
o Sign of prosperity with food on table
o Framed cheap reproduction of Picasso painting – being able to
understand art was a sign of middle class identity
• The Store by Oldenburg, 1961
o Cheap store front in New York
o Created products made of plaster and paint → could buy for
$_.99 because made people thought they were spending less than
they actually were
o Thought store could be place for people to buy art
o Work catches eye of dealer at Green Gallery Spot (Sep-Oct
1962)
▪ Made bigger art by sowing canvases together
o Made Cupid’s Span (1992) shown in San Francisco
• Andy Warhol’s Campbell’s Soup: Tomato, 1963
o Highest paying artist in New York
o Tired of commercial art and changes to do visual art (soup cans)
o Picture of ad for can of soup b/c showing shiny features
o Ionic American product – one of most successful brands of all
times
o Art displayed on shelves – just like how actual cans are on
shelves in stores
• Andy’s Warhol’s Marilyn Diptyc, 1962
o Religious format
o Show how people worship celebrities
o Publicity still of a movie – fans collected, part of popular culture
o Screen painting used
o Marilyn Monroe was a product that studio targeted to sell
▪ Marilyn Monroe wasn’t real person but Norma Jeanne
Baker was
Minimalism
• Richard Serra’s One Ton Prop (House of Cards), 1969
o Held up just by leaning up against each other
o Steel
o Simple operation to build
o Exposes people’s experience with art
• Sculpture was about marking space
Minimalism and Power of Art
• Minimalism art had simple geometric forms
• Artist’s relationship with society
• Art forms societal views
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