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Class Notes for BUSN 70 at Santa Clara University (SCU)

SANTA CLARABUSN 70BungerFall

BUSN 70 Lecture Notes - Lecture 1: Oligopoly, Product Differentiation, Economic Equilibrium

OC12988691 Page
3 Nov 2016
3
Products: tangible (physical; ex: cars), services (ex: haircuts), ideas (ex: lawyers, strategists) Business: goal is to earn a profit (what it costs to
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SANTA CLARABUSN 70StricklandFall

BUSN 70 Lecture Notes - Lecture 7: Passive-Aggressive Behavior, Videotelephony, Voicemail

OC22826862 Page
9 Nov 2017
0
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SANTA CLARABUSN 70StricklandFall

BUSN 70 Lecture Notes - Lecture 1: Economic Equilibrium, Pacific Gas And Electric Company, Free Market

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9 Nov 2017
0
Largest company in the world as in they do more sales. Products: individuals or organizations trying to earn a profit by providing products that satisf
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SANTA CLARABUSN 70StricklandFall

BUSN 70 Lecture Notes - Lecture 6: Sheryl Sandberg, Crisis Management, Middle Management

OC22826862 Page
12 Nov 2017
0
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SANTA CLARABUSN 70StricklandFall

BUSN 70 Lecture Notes - Lecture 4: Preferred Stock, Corporate Raid, Common Stock

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9 Nov 2017
0
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SANTA CLARABUSN 70StricklandFall

BUSN 70 Lecture 14: Accounting CHPT 14

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9 Nov 2017
0
Required firms to be more rigorous in their accounting and reporting practices. Officers of the company are personally accountable for misrepresented d
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SANTA CLARABUSN 70StricklandFall

BUSN 70 Lecture Notes - Lecture 15: National Credit Union Administration, Preferred Stock, Federal Deposit Insurance Corporation

OC22826863 Page
12 Nov 2017
0
Purpose of money is to enable a person or organization to transform a desire into an action. Can be accumulated to increase buying power of the individ
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SANTA CLARABUSN 70StricklandFall

BUSN 70 Lecture Notes - Lecture 5: Angel Investor, Professional Wrestling Throws, Small Business Administration

OC22826862 Page
9 Nov 2017
0
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SANTA CLARABUSN 70BungerFall

BUSN 70 Lecture Notes - Lecture 4: Governmental Accounting Standards Board, Accounts Receivable, Indian Anna

OC12988693 Page
3 Nov 2016
4
Accounting understand, interpret, and analyzed financial activities, more training. Bookkeeping narrow and mechanical, limited to routine recording of
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SANTA CLARABUSN 70BungerFall

BUSN 70 Lecture Notes - Lecture 2: Reference Group, Persuasion, Customer Relationship Management

OC12988691 Page
3 Nov 2016
2
It allows firms to communicate the value of the produts/services to their target markets. Purpose of marketing: )t"s a necessary function of reaching c
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SANTA CLARABUSN 70BungerFall

BUSN 70 Lecture Notes - Lecture 3: Ibuprofen, Integrated Marketing Communications

OC12988694 Page
3 Nov 2016
3
>product development process external sources like agencies, customers market the product; many ideas are rejcted: idea generation new ideas come inter
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