FIN 010 Lecture Notes - Lecture 10: Preferred Stock, Capital Structure, Retained Earnings

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Equity capital costs and share valuation: investors seeking a higher return must be able to consider a higher amount of risk; those who prefer a lower amount of risk can expect a lower return. A funding business faces the same tradeoff: if it is funding using a mechanism that causes more risk for investors, it would have to give them a greater return than if it uses a less risky mechanism. This relationship is central to deciding the capital costs and optimal mix of funding for a business. Below we can see how these dealings contribute to the financing of a business. First, though, let"s consider the place in the capital structure of the company that investors have in the new shares of abc co as business owners, equity holders are the first to suffer losses should the worst happen.

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