POLI 360 Lecture Notes - Lecture 9: Unmoved Mover, The American Voter
23 Mar 2016
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Measuring party identification: the american voter"s conception of party identification as a stable, long-term identification shaped the measurement of party identification, this measurement is based on a 7-point scale, with 1 = strong democrat, 4 = pure. Independent, and 7 = strong republican: researchers used to ask who people voted for in the last presidential election, but that only showed people"s voting tendencies. "s conception of party identification: the american voter was written at the end of the 1950s, which was an unusually apolitical decade. Therefore, it is understandable that party identification would appear stable: in contrast, the 1960s had much political change; there was evidence that party identification was influenced by candidates. This indicates that party identification is less stable and more political than the american voter previously found. This is especially true because the 1976 election was especially apolitical; southern democrat jimmy carter ran against northern republican gerald.
