SPTE 203 Lecture 9: 10/16 Notes

• School: SC
• Department: Sport and Entertainment Management
• Course: SPTE 203
• Professor: Sporty Jeralds

Document Summary

Advantages: we make the profits; roughly 65%, more quality control, hire who we want. In- house: people who work for the venue do concessions to, Outsourcing: private company is providing the concessions operations transfer to the private company. Advantages: we split the profits with the company; venue left with like 30%, liability. Only have a limited amount of time to sell to people. Merchandise- ancillary revenue, (outside of the rent), usually parking, concessions, merchandise. Per caps- average spending per person, merchandise, food and beverage, etc. Promoter isn"t making any money off merchandise. Usually the venue gets like 10-30% of merchandise, and the act gets everything else. Event marketing- make sure the shows as successful as possible. Venue marketing- has to market venue to the promoter, Target advertising- if it"s an older artist- try newspaper for older generation, best thing is to advertise on the radio. Run of schedule- advertising to specific groups at specific times.