COMS 3370 Lecture Notes - Summer 2018 Lecture 2 - Kilbourne, Louisiana, TED (conference), Altered Images
20 Sep 2018
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Jean kilbourne"s ted talk -the dangerous ways adds see women . The advertisements portray americans as a civilized society which is influenced by the current trends in sexuality. Jean kilbourne"s ted talk reveals that the ads have victimized women based on their physical experience. In this case, the cultural theorist says that america is the only nation that does not teach sex education in learning institutions. Therefore, americans" children learn about sex through the social media, ads. Kilbourne maintains that the children grow up with a negative attitude about body shape, weight, and other physical appearances. Americans do not consider healthy living because they are influenced by what the media refers to as beauty. Among americans, modernity has been reinforced through identifying with ads. Kilbourne justifies the assertion with examples of sexual advertisement where the marketers associate sex with rice. Overall, the theorist portrays americans as people who value the content of ads.
