ARTH 176A Lecture Notes - Lecture 1: El Lissitzky, Bauhaus, William Morris
30 Apr 2018
School
Department
Course
Professor
Quiz due next wednesday
4-5 group paper
Individual first
Group paper 2nd
5 IDs
5 comparisons.
Quiz and thesis, and talking goes in with participation grade
2nd edition
May 21 9:45-11:00
Use the slidelist
“I HEART NY” Logo, 1977 - Milton Glaser
Plain printing
Printing as fine art
Modified in artistic tastes
Not made to be sold, use as advertising.
Intended to persuade you to buy something you don’t need
Tourists to come back to NY
Capture inspiration
Sketch then turns into a commodity
Emotionally feel something vs speaking it
3 languages, person, feeling, and an initial of a place
Simplistic, have work effective and meaningful
Creating 3 different modes?
Using letter, heart, and acronym
Progression of Shell logo
Document Summary
Quiz and thesis, and talking goes in with participation grade. I heart ny logo, 1977 - milton glaser. Not made to be sold, use as advertising. Intended to persuade you to buy something you don"t need. 3 languages, person, feeling, and an initial of a place. Ideogram , symbol representing a concept, object, activity, place or an even by illustration. Shadows, box is remove, surface is different, color, cutting content to place the text. Like shell gas station is actually a shell. How is the artist employing negative and positive space. What importance is given to the use of line. How is the composition divided into fore-, middle-, & background. Black, 3 dimension, blades and cage are working together, or it would have come too flat. Why does the object look the way it does. How does it fit into the larger artistic or cultural environment. Trying to move away from power structure. Immigrants brings the idea of the bauhaus.
