ARTH 176A Lecture Notes - Lecture 7: Harper'S Magazine, Maxfield Parrish, Edward Penfield

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American Posters
American Posters
Edward Penfield
William Bradley
Ethel Reed
Importation of people
Export raw materials of good
19th century, industrialization, civil war.
Emerging middle class wants to read
Edward Penfield, Harper’s for April, Poster for Harper’s New Monthly Magazine, Apr 1893.
Simplicity & good composition
Audience: white men, upper class man. No background in american poster
April issue of Harper
Lithographic
Edward Penfield Harper’s August Poster, 1896
Hierarchy with text
Signature
She is looking at us, he is looking at us.
Type is overlapping on top of the picture
She is a new woman, disposable income.
Women has money
Women direct eye contact and the guy is more of an object
Simplicity and good design
Art nouveau, not like a french / british poster
Commercialist artist
Maxfield Parrish, The Century: Midsummer Holiday Number, August 1897, lithograph
Held a lot of competitions for posters
Edward Penfield, Ride a Stearns and be content, bicycle advertising poster, lithograph, 1896
Color popping
Big deal to not have her legs expose
Sterns look different because it is the brand
Movement
Small publications
The Echo: william bradley
Reviving the idea of arts & crafts
2 women in a group
Bruce Porter and florence Lundborg, Who’ll be the Clerk?
The Chap-book, Thanksgiving number, advertising poster, 1895
Twinning
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Document Summary

Edward penfield, harper"s for april, poster for harper"s new monthly magazine, apr 1893. She is looking at us, he is looking at us. Type is overlapping on top of the picture. She is a new woman, disposable income. Women direct eye contact and the guy is more of an object. Art nouveau, not like a french / british poster. Maxfield parrish, the century: midsummer holiday number, august 1897, lithograph. Held a lot of competitions for posters. Edward penfield, ride a stearns and be content, bicycle advertising poster, lithograph, 1896. Big deal to not have her legs expose. Sterns look different because it is the brand. Reviving the idea of arts & crafts. Ethel reed - the boston sunday herald, 1895 lithograph. Talking about sex, and reading this publication. Woman focus on paper so you can look at her. Petals shape on the cap of her sleeves. Frances benjamin johnston, miss ethel reed with coat.

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