ARTH 176A Lecture Notes - Lecture 9: Blaise Cendrars, Guillaume Apollinaire, Jean Carlu
30 Apr 2018
School
Department
Course
Professor
Purism
● Art group, deter from art decor movement. Art decor movement popular during the 20’s
and 30’s
● Coming out of ww1
● Interacting with technology
● Pushing away from the art deco
● (art deco) it is not a movement but more of a collection art that is similar together, has an
aesthetic. Normalize racism. Colonization of races.
○ Fernand Leger, Three Women, 1921
■ aligning industry with art
■ Embrace industry despite it’s failing
■ Sense of the leg made out of metal
■ Exoskeleton that is made out of machine itself
○ Fernand Leger, The City, 1919
■ Signs, walk signs, billboard, noise
■ They don’t run from this?
○ Martin J.
■ Heavy use of line, geometric
○ Paul Bonet, Calligrammes by Guillaume Apollinaire, 1932, book cover, gree
morocco, lacquer and aluminium
■ Made with shark skin, cover traveling object, withstand damage
■ Meant to be highly decorative
■ Lines, repetition of lines.
■ Highly decorative expression
○ The End of the World, 1919 Fernand Leger; author; blaise cendrars
■ Watercolor
■ God is in the guide of american industrialists
■ End of ww1
■ Stories kept separate from the image
Crachis
●
○ Jean Carlu, Au Bon Marche, 1928, poster, color lithograph
■ Exclusive department store in paris
■ Marketing
■ Child
■ Image has been flatten
○ AM Cassandre
■ Alliance Graphique?
● Cassandre, L’Atlantique, 1931
○ Flying is what most people cant afford
○ How fast your ship gets to port
○ Get the sense of size and nature
● Cassandre, Normandie Cie Gie Transatlantique
● Cassandre, Statendam Holland
○ Abstract composition
● Cassandre, Dubonnet, 1932
○ The more you drink, the more you come alive
○ Idea of repetition, twinning
Surrealism
● In common with dadaism, less politicize
● Interested in irrational self
● Dreams unlocking the irrational within each of us
● Goal is to create composition that is out of this world
○ Leonora Carrington, Self-Portrait, 1937
○ Laszlo Moholy-Nagy, Fotogramm, 1926 Gelatin Silver print
○ Cassandre, Harper’s Bazaar, October 1939
■ Does lots of cover.
■ Mask
■ Idea of race and caucasian
■ Cosmetic products are important where they are located, represent
■ Blush
■ Eyeshadow
■ Perfume
■ Idea of putting on a mask, woman would understood in 1939
■ Hypersexual, yet hiding your true identity
■ Disembody parts
■ Way to many eyelashes
○ Cassandre, Harper’s bazaar march 1937
○ A.M. Cassandre Harper’s Bazaar October 1938
■ Pupil
■ What is suppose to be beautiful of women
■ Red lips, eye made up with eyelash
■ See and what you smell
■ Artistic tradition and applying to consumerism
○ La Danse Furnishing fabric, designed by Raoul Dufy for Bianchini-Ferier, about
1920
■ Impact most of africa
■ Liberia, protected by america
■ Not out of institutional racism
■ Racialized images of african women, women taken out of her region
■ sailors are dancing
○ Adrian allinson, east african transport, 1930
■ Arguing that there is the old style and new style
■ Group of people who look like they can't take of themselves, the new style
brings a european man to take care of the african american
■ Geometric
■ Not seeing the brutality
■ Art movement not align with an art group
■ Uncomfortable
■ Arguing: under our protection, you can become french like us
○ Victor-jean desmeures, exposition coloniale internationale exhibition, paris 1931
■ Each nation is represented by control of the population
■ Almost like a trophy contest, show off of who you own
■ A ripple effect, end of the slave trade in the 1950-60. If we can no longer
take people, we will bring the chaos to their community
■ That is why we have politician; Economic markets that we don’t want to
end
■ Real people, desire to label them in geography
○ Jean Chassaing, Josephine baker 1931. Caron, M. Ducellier (printer) josephine
baker, Au Bal Negre 1927
■ Using her stereotype to her advantage to make money
■ Undermine the idea of blackness
■ Not engaging with her audience, employ the idea of hiding
■ Letting us look at her body
■ Hiding her body on the left poster
■ Playing the idea with skin color
■ Playing with skin tone, makeup
■ Body on full view
■ Jewelry emphasize the nakedness
■ She is watching you watching her
■ In control of how she is looked like sarah bernhardt
■ What the stereotype is and what she should be and what she actually is,
force a conversation around her skin color
■ Idea of black face
■ Hypersexualization of african american man
■ “White women need protection”
■ A style to start a conversation
■ Stereotyping male figure
- not mention a lot
○ A.M. Cassandre, Bifur typeface 1929
○ Morris Fuller Benton, broadway typeface, american type founders, 1928, cover
American modernism
● Radio City Music Hall
Document Summary
Art group, deter from art decor movement. Art decor movement popular during the 20"s and 30"s. (art deco) it is not a movement but more of a collection art that is similar together, has an aesthetic. Sense of the leg made out of metal. Exoskeleton that is made out of machine itself. Paul bonet, calligrammes by guillaume apollinaire, 1932, book cover, gree morocco, lacquer and aluminium. Made with shark skin, cover traveling object, withstand damage. The end of the world, 1919 fernand leger; author; blaise cendrars. God is in the guide of american industrialists. Jean carlu, au bon marche, 1928, poster, color lithograph. Flying is what most people cant afford. How fast your ship gets to port. Get the sense of size and nature. The more you drink, the more you come alive. Dreams unlocking the irrational within each of us. Goal is to create composition that is out of this world. Laszlo moholy-nagy, fotogramm, 1926 gelatin silver print.
