ARTH 176A Lecture Notes - Lecture 5: Jules Chéret, Carlos Schwabe, Jean-Antoine Watteau
30 Apr 2018
School
Department
Course
Professor
Lithography and Chromolithography - Alois Senefelder. Planographic
● Women have money to send back to their family at the time
● Manufacturer and cafes became interested in economic market, predominant in young
women.
● Women are living on the outskirt of the city and come into the city for parties, nightlife
culture of France
● 1971.. Using a stone and oil resist ink to produce the wide distribution of sheet music
● Mass produce poster
● Industrial revolution, many people shopping. Producing 3,000 prints instead 100
● Light to dark
Social Smoke
● Top is yellow and red
● Bottom is black
● Cross is where you place the paper
● Innovations allow us to use multiple color on a stone, not expensive to produce
1889 at the Paris Universal Exhibition
● Prince become a huge deal
● Categories
Gustave Fustier’s 1884 article “La Litterature” murale
● Importance of print producer, showing the public as an art form
● edmond Sagot-honore, dealer
Nantes Exhibition, circa 1885
● Clothespin and hung on string instead of hanging it on walls
● Notice the way the posters look, look full and text is large. Tendency to be dramatic
● Text goes away by the 1890’s
● Making an experience for you to want to go
● People are ripping these down and wants to put it in there home
● Started finding people who tears these posters down
● Bad for companies because they try to get people for their company, and artists cant
spread their work
theophile steinlen le petit sou 1900
Carlos schwabe, poster for the first rose + croix salon, 1892
By 1870, usually 2 color simultaneously
Jules Cheret
● Painter
● Went to great britain, bring it back to france
● Tells readers why these artists are the best under his opinion and the importance of
poster production
● Helping the french government to recognize the poster production along with other
artists
● Interested in non normalized image of france, fun
Antoine Watteau
● Wealthy elite
Jules cheret - Folies-bergere, La loie Fuller
● People dance a lot and not seen in the day of paris
● Combining his prints, mixing them
● Not a lot of text
● Butterfly
● Lucrative business for female dancers
● Movement by the shape of her body and color
● Pushing her head back
● Mass produce
Competitor
Jules Cheret, Bal du Moulin Rouge every night and Sunday day, lithographic poster, 1889
Crachis
● Where you apply by flickering your paintbrush or blow the ink with a straw, getting the
sense of depth
Jules chéret, moulin rouge, paris-cancan tous les soirs, lithographic poster, 1896
● Scandalous, legs, shoulders, night life cafe. Red, blue
● “Buy some whine and you will never know what will come” - a method
● Observing the ladies body without them responding
Jules Cheret, Valentino, masker ball saturdays, 1875
Jules Cheret. Valentino. 1869
● Masks
● Left is text heavy
● A lot of red, splattered of blood (right pic)
● Left is covering your own face
● Right, emphasizing the performers
Document Summary
Women have money to send back to their family at the time. Manufacturer and cafes became interested in economic market, predominant in young women. Women are living on the outskirt of the city and come into the city for parties, nightlife culture of france. Using a stone and oil resist ink to produce the wide distribution of sheet music. Cross is where you place the paper. Innovations allow us to use multiple color on a stone, not expensive to produce. Importance of print producer, showing the public as an art form. Clothespin and hung on string instead of hanging it on walls. Notice the way the posters look, look full and text is large. Making an experience for you to want to go. People are ripping these down and wants to put it in there home. Started finding people who tears these posters down.
