ARTH 176A Lecture Notes - Lecture 7: Harper'S Magazine, Maxfield Parrish, Edward Penfield
American Posters
American Posters
Edward Penfield
William Bradley
Ethel Reed
● Importation of people
● Export raw materials of good
● 19th century, industrialization, civil war.
● Emerging middle class wants to read
Edward Penfield, Harper’s for April, Poster for Harper’s New Monthly Magazine, Apr 1893.
● Simplicity & good composition
● Audience: white men, upper class man. No background in american poster
● April issue of Harper
● Lithographic
○ Edward Penfield Harper’s August Poster, 1896
■ Hierarchy with text
■ Signature
■ She is looking at us, he is looking at us.
■ Type is overlapping on top of the picture
■ She is a new woman, disposable income.
■ Women has money
■ Women direct eye contact and the guy is more of an object
■ Simplicity and good design
■ Art nouveau, not like a french / british poster
■ Commercialist artist
Maxfield Parrish, The Century: Midsummer Holiday Number, August 1897, lithograph
● Held a lot of competitions for posters
Edward Penfield, Ride a Stearns and be content, bicycle advertising poster, lithograph, 1896
● Color popping
● Big deal to not have her legs expose
● Sterns look different because it is the brand
● Movement
Small publications
The Echo: william bradley
● Reviving the idea of arts & crafts
● 2 women in a group
Bruce Porter and florence Lundborg, Who’ll be the Clerk?
The Chap-book, Thanksgiving number, advertising poster, 1895
● Twinning
Document Summary
Edward penfield, harper"s for april, poster for harper"s new monthly magazine, apr 1893. She is looking at us, he is looking at us. Type is overlapping on top of the picture. She is a new woman, disposable income. Women direct eye contact and the guy is more of an object. Art nouveau, not like a french / british poster. Maxfield parrish, the century: midsummer holiday number, august 1897, lithograph. Held a lot of competitions for posters. Edward penfield, ride a stearns and be content, bicycle advertising poster, lithograph, 1896. Big deal to not have her legs expose. Sterns look different because it is the brand. Reviving the idea of arts & crafts. Ethel reed - the boston sunday herald, 1895 lithograph. Talking about sex, and reading this publication. Woman focus on paper so you can look at her. Petals shape on the cap of her sleeves. Frances benjamin johnston, miss ethel reed with coat.