HON 1302 Lecture Notes - Lecture 18: Monopolistic Competition, Perfect Competition, Single Market

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18 Apr 2017
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Common market structure: most firms belong to this market type. Many firms produce a similar product: differences in products may include: Sellers have small influence over price: if they change prices a little bit, they won"t lose clients. Graph is closest to graph of perfect competition: demand is nearly horizontal, but no completely, slightly downsloped. We call it monopolistic because sellers have some control over price. We call it competition because there are many places that sell similar products. This is where monopolistic competition comes into play. All of these small firms produce a similar product and have small influences over prices, making them a prime example of monopolistic competition. The differences between these places may include quality of the pizza (freshness of ingredients used), customer service (friendly vs. impatient and rude staff), convenience to consumers (where they"re located), and overall taste of the pizza.

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